Arsenal and
   THE STORY OF POP SYSTEMS

The company’s founder is an outstanding, innovative and ambitious company director.
In 1992 the first totally integrated POP system is created: the Hexago.
The Yves Rocher brand becomes the first national retail chain to adopt Arsenal’s POP systems.

From 1990 to 1995, Arsenal focuses on developing different models, and adapting to the most innovating demands of an increasingly diverse clientele.

The research and development department continues to invent new models like the Jackpot or the Magic Box.

The first countertop POP system appears, first with the Minix then the Little Wheel.

The first mass produced range (+400 POP systems) is created with a POP system called the Lucky Wheel: internationally renowned clients such as Casino or Atac adopt this POP system and deploy them throughout their stores for their national campaigns.
The operations were a success! Some of the biggest retail chains put their trust in us year after year.

Launch of the first POP interactive systems equipped with screens.
The clientele becomes more diversified and the POP system gains ground in other sectors: after the food industry, specialist retailers also try the POP out.

Banks, insurance companies are convinced by the advantages of the POP systems.
Banks such as LCL use the POP system to attract clientele to their stands at trade fairs...
Shopping centres are also impressed by the POP systems which bring them an original and autonomous solution for their promotional events.

Launch of the Digits Box range with more than 1200 bornes deployed simultaneously throughout the Carrefour Market supermarket chain (formerly Champion).
Arsenal is not only recognised for its expertise in POP system design and conception, but also in large-scale campaign management (more than 1500 POP systems simultaneously).

Launch of Sloty, a new countertop POP system, needing no assembling and run by batteries.
The extent of the range, the wide choice of options, of size and form, allows the POP systems to be 100% customised and to meet the requests of the most demanding clients.

The Flash Machine is launched in order to offer clients POP systems that are more impressive and event orientated.

In order to respond to high demand, Arsenal needs to expand and moves site to a warehouse of over 1000m2 in order to store more than 2500 POP systems.
The first decade was one of growth and development at a national level, the second marks the development of the company on an international level.

Thanks to a research and development department at the height of new technology, the launching of POP screen systems is a success. The game and promotion possibilities become infinite.
Launch of the ‘POP system Electronics’ department, a complementary service to widen the range of promotional and events- related solutions available to our clients.

Launching of the Mega Light, a POP system equipped with light boxes, back lit by 100% safety LEDs.